Inspired by his sense of innovation and experience in the manufacture of pyrotechnics, Mr. A. Chelladhurai, the founder and the then proprietor of the company, started a wire product-manufacturing unit in 1952. The unit was originally started with a small office and less than 10 workers. However, the business soon progressed rapidly under his directorship and the brand name "BELL" was born. Today, Bell is the most renowned name for stationery products in every home.
Currently, we are the largest manufacturers of stationery products in South East Asia with a capacity of about 600 tones per annum. Our original technology was absorbed from companies in West Germany. Gradually, the technical experience we gained through constant research and day-to-day operations, led to the indigenous design and manufacture of more than 400 automatic machines.
Having recognized the importance of backward integration, we set up a Wire Drawing unit, which is now capable of drawing Copper Coated or Galvanized wire from 5.5 mm to 0.4 mm. Moreover, the design and printing of packing material, which was laborious, was made easy thanks to the establishment of our own printing unit.
With an ISO 9001:2000 certification under our belt, we have diversified far and wide into various industry verticals including the hotel industry, candle manufacturing, printing and packaging. Maintaining a high quality of products and offering top-notch service to our customers are our goals. All our stationery products are known for their superior quality because we apply the best technology in nickel-plating for our products.
On the whole, Bell, as a company plays a dominant role in the industry today with about 32% market share in the wire-based stationery products line. The company has been regularly exporting its goods to U.S., Europe, Africa and to the rest of Asia.